We live in a world where waste can become wealth, where the leftovers of our daily lives are transformed into something new. It's happening now in Callan, in Ireland, a place with a rich history and a active community.

NOVER, a groundbreaking biomaterial designed by Eva Xiste, is crafted from the waste of Callan, particularly wool, wood chips, and breadcrumbs. This innovative material, designed o help rejuvenate Keogh’s Bakery, embodies the essence of regenerative design.

Once its structural properties were validated, NOVER was ready to be used to make stunning display stands, elegant stools, and unique vessels, all crafted from NOVER, highlighting the bakery's famous Turnover Bread and creating an inviting atmosphere for customers. These beautifully designed pieces do more than just attract attention, they attract in new clients, potentially from local hotels and restaurants, showcasing the true potential of regenerative design.

Fully cured, NOVER can be sanded, cut, and CNC machined, revealing soft, fluffy edges with a faint aroma of vinegar and toast.

It even looks like bread, making it a conversation starter and a symbol of ingenuity. And the possibilities don't end there! Architecture students and farmers across the UK see NOVER as a potential game-changer for insulation sheets.

NOVER is a testament to the power of innovation and the beauty of thinking differently. By transforming Callan’s waste into a valuable resource, NOVER bring new life into Keogh’s Bakery and highlights the untapped potential of organic materials in our everyday life.

This project, led by Eva Xiste, is a shining example of how waste can be used innovatively to fit into a circular, regenerative economy. It creates new opportunities for rural towns in Ireland, promoting biodiversity and economic growth.

NOVER stands out with its high natural content and the elimination of synthetic adhesives. It is light, strong, and highly resistant to compression, with the gluten in breadcrumbs acting as a natural binder. The result is a material that is fibrous, hard, and durable, with no need for added pressure to stabilize it.

It is the one great example of regenerative design, transforming waste into something of immense value, merging traditional craftsmanship with modern sustainable practices.

This biomaterial isn’t just about sustainability, but it’s also about creating a positive impact, turning challenges into opportunities for both people and the planet.

NOVER demonstrate how innovative design can renovate local economies and promote sustainability by turning waste into a valuable resource.

It’s a powerful example of regenerative design in action, showing us that with creativity and dedication, we can transform our waste streams into opportunities for growth and improve our impact on the environment.